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Launch of Storage Focus 2008

Basingstoke, 18th August 2008: Following on from the unique Storage Focus event launched last September, dedicated storage distributor, Hammer, has announced the dates of Storage Focus 2008. Taking place on the 9th and 10th October, over 100 delegates are expected to attend at Avisford Park and Goodwood, West Sussex.

The event, which is Europe’s only channel focused storage event, is specifically designed for VARs and integrators looking to increase their storage revenues. It will consist of a conference agenda featuring leading analysts and key industry players, and complimentary places are available for those involved in the strategic development of their company’s storage business. Quantum, a headline sponsor of 2007’s Storage Focus, said that: “Storage Focus is a highly enjoyable and valuable experience. An event focused exclusively on the storage industry is extremely beneficial for such a thriving arena, and we were proud to be a headline sponsor of such a successful event”.
The exhibition area will feature the channel’s leading storage vendors as well as live product demonstrations, and will afford resellers and integrators the chance to discuss business opportunities, new technologies and applications, and the direction of the storage industry. Neverfail claimed that “Storage Focus 2007 proved to be an excellent platform and unique environment in which to network with new and existing partners. This was an extremely useful opportunity to build on our credibility within the VAR and integrator community and we look forward to participating again in 2008”.

In addition, delegates and vendors alike can indulge in the ultimate Goodwood experience: trying their hand at driving supercars and classic automobiles, race karts, and even a helicopter ride. Alternative leisure experiences include golf or a relaxing pamper afternoon, all followed by a gala dinner and evening entertainment – perfect for further networking. “Storage Focus is an excellent event to network and strengthen relationships with storage resellers, integrators, and other storage vendors. In a relaxed and elegant atmosphere, we enjoyed the opportunity to discuss with our partners market trends, roadmaps, new product offerings, and how to grow our businesses together,” said Seagate.

“The success of the first Storage Focus meant that Hammer accomplished adding value in a unique way to our customer base and the storage market as a whole,” said James Ward, Hammer’s managing director. “We are therefore looking forward to once again providing an unbiased view of the arena to integrators and resellers focused on storage”.

About Hammer
Hammer is a dedicated data storage provider - one of the longest-standing specialist storage distributors, the company remains today one of the few to focus solely on the data storage market. Its success is based on this continuing single-minded approach, combined with unrivalled technical knowledge and customer service quality in providing data storage solutions to businesses of all sizes. Recognised for its commitment to innovation, Hammer works closely with selected world-class vendors and market-leading resellers and integrators. It develops storage solutions for all markets, but has developed specific expertise in a number of key sectors, including the public sector (in particular, healthcare and education), professional services, broadcast, audio/video, CCTV/security and manufacturing. Founded in 1991 and a privately owned company, Hammer has a staff of 90+.

For further information visit the website on www.hammerplc.com.

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